The Faustian Bargains of the Woke NBA

Victor Davis Hanson // National Review

The nba should be delighted. Its once American sport is now globalized. Its talented players, who have redefined the very game itself, are the best by far in the world.

Many have become cultural icons, and a few are now billionaires. Indeed, the players are very rich, the owners far richer. The league’s geniuses weigh in with lectures on culture and politics. And the NBA’s public relations are Machiavellian in their ability to make corporatism seem hip.

That said, a number of proverbial NBA chickens are coming home to roost.

No one quite knows how much money the National Basketball Association, its individual teams, and the players all make off playing, and merchandising their multifarious brands, in China.

Some estimates suggest that the NBA’s various Chinese markets reach $6 billion in profits and more — not surprising, given 1.4 billion new potential consumers.


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