Truckers went from being revered in pop culture as the archetype of the “last American cowboy” in the 1970s and ’80s to teetering on the edge of irrelevance today. Why has the perception of the trucking industry by the American public “gone completely down the toilet”? There are many reasons the rugged individualists of yesteryear have fallen from glory, but chief among them may be staring us right in the face: cheap foreign labor, explains Gord Magill, author of the forthcoming End of the Road: Inside the War on Truckers.