Victor Davis Hanson Private Papers

The Faustian Bargains of the Woke NBA

Victor Davis Hanson // National Review

The nba should be delighted. Its once American sport is now globalized. Its talented players, who have redefined the very game itself, are the best by far in the world.

Many have become cultural icons, and a few are now billionaires. Indeed, the players are very rich, the owners far richer. The league’s geniuses weigh in with lectures on culture and politics. And the NBA’s public relations are Machiavellian in their ability to make corporatism seem hip.

That said, a number of proverbial NBA chickens are coming home to roost.

No one quite knows how much money the National Basketball Association, its individual teams, and the players all make off playing, and merchandising their multifarious brands, in China.

Some estimates suggest that the NBA’s various Chinese markets reach $6 billion in profits and more — not surprising, given 1.4 billion new potential consumers.

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About Victor Davis Hanson

Victor Davis Hanson is the Martin and Illie Anderson Senior Fellow in Residence in Classics and Military History at the Hoover Institution, Stanford University, a professor of Classics Emeritus at California State University, Fresno, and a nationally syndicated columnist for Tribune Media Services. He is also the Wayne & Marcia Buske Distinguished Fellow in History, Hillsdale College, where he teaches each fall semester courses in military history and classical culture.

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