The GOP can’t win in 2016 by thinking inside the box.
The usual criteria for political success — plenty of New York and Washington IOUs, youthful vigor, good looks, glibness, access to lots of money — aren’t sufficient any longer to galvanize the Republican party or get out the conservative vote. Instead, the next Republican nominee should meet four criteria that are rarely mentioned.
Being liked by the media is no plus. In the 2008 primaries the media preferred John McCain as a reasonable moderate, at least compared with the primary alternatives, and in 2012 they preferred Mitt Romney. Once the primaries were over, both candidates reverted to their prior demonic status among journalists.